English
In collaboration with WiqHit, an expert in online personalization, and CutTheWeb, a specialist in data analysis and strategy development, Basiclamp.nl has optimized their website to increase conversions and sales. By using advanced personalization techniques and A/B testing, the right messages were shown to the right visitors at the right time. This led to a significant improvement in the performance of the webshop, with an 80% increase in conversions.
Purpose of the Cooperation:
1. Increase sales and sales without additional investments in marketing.
2. Implementing personalized content and offers.
3. Improving the customer journey through the See-Think-Do-Care model.
Implementation of WiQhit's personalization script on Basiclamp.nl
Development of a concept personalization plan tailored to the brand and the customer journey
Carrying out A/B tests to measure the effectiveness of the personalization strategy
