Industrialwood.nl

25% more conversion through personalization at Industrialwood.nl

Results

Lower bounce rate due to relevant and personal content.

Increased user engagement, measured in time on site and number of pages per session.

25% increase in conversion rate compared to the control group.

Industrialwood.nl, a leading webshop for home accessories, looked for ways to improve their online shopping experience. In collaboration with Mediya and WiQhit, they implemented a pilot to test the effectiveness of website personalization and increase the conversion rate.

Purpose of the Cooperation:
1. Increasing the conversion rate on the website.
2. Improving the online shopping experience for customers.
3. Testing the effectiveness of personalized content

Happy customers in

ecommerce

No items found.

Step 1

Integration of WiQhit code into the tag manager to record online interactions.

Step 2

Development of personalizations such as smart notifications and inpage personalizations.

Step 3

A/B testing of personalizations over four weeks, followed by weekly reports and adjustments.

Gyan van den Bogert

Co-owner

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