English
Quickparking, an international provider of parking services near airports, looked for ways to improve the online user experience and generate more bookings. Together with WiqHit, they implemented a website personalization program that tailored content to visitors' behavior and preferences. Through A/B testing and personalized communications, Quickparking managed to increase conversion and average order value without additional advertising costs.
Purpose of the cooperation:
1. Increasing the conversion rate.
2. Improving the customer experience.
3. Integrate personalized marketing across multiple channels.
4. Improving the user experience on the website.
5. Increasing the average order value.
Implementation of WiQhit's personalization script on the Quickparking website
Development of a concept personalization plan tailored to the brand and the customer journey
Carrying out A/B tests to measure the effectiveness of the personalization strategy
