Welhof, a well-known online store for refurbished and second-hand products, has personalized its website in collaboration with DGTLBase and WiQhit to improve online sales performance. DGTLBase, specialized in data- and ROI-driven online marketing, saw opportunities to optimize the customer journey through dynamic, personalized content. The collaboration focused on increasing conversion and turnover by showing relevant messages, tailored to the customer's behavior and phase.
Purpose of the collaboration: Increasing the conversion rate. Improving the customer experience. Boosting sales
Implementation of the WiQhit personalization model on Welhof.com
Performing advanced A/B tests to measure effectiveness
Analysis and optimization of customer behavior and personalization