Zascha Hair looked for ways to better serve their website visitors and increase conversion. Together with WiQhit and Maileon, they implemented personalized marketing solutions on both the website and via email. This approach, using smart notifications, pop-ups and in-page adjustments, resulted in a significant improvement in the customer experience and a 10% increase in conversion rates, without additional advertising costs.
Purpose of the cooperation:
1. Increasing the conversion rate.
2. Improving the customer experience.
3. Integrate personalized marketing across multiple channels.
Implementation of WiQhit's personalization code on the Zascha Hair website
Development and implementation of smart notifications, pop-ups and in-page adjustments
Maileon integration for personalized email marketing based on customer behavior

