English
More conversions for Koffershop.nl Peter Langhout, a well-known name in the travel industry, had been working with WiQhit for a long time before asking him to increase conversions on his webshop koffershop.nl. As usual, WiQhit started with a pilot here. Our philosophy is to first show the benefits of our website personalization tool so that the customer can subscribe with us with confidence.
During the trial period, we ensure that a good A/B test is done:
1) The group that sees the WiQhit messages must have a higher conversion rate then have the control group.
2) The average order value of the personalized group must be higher than the control group.
Place a script on the website.
We did this by placing a script in the Google Tag Manager. Placing a script directly is also possible.
Concept personalization plan
The personalized expressions were given the design, color scheme and font from Koffershop.nl. The convincing texts were written in the style of the available content. Of course, a feedback round is used because Peter has the specialist know-how of his customers.
Setting up a personalization tool
For Koffershop.nl, WiQhit also designed the expressions according to the standard personalization model. The personalizations are shown based on the customer journey and the type of message that best suits the visitors' thoughts.
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